About the Project

Online advergame part of a digital marketing campaign to support Optus’s “Grrrr for what you want” campaign. The game was seeded across several game networks to generate traffic and awareness of the campaign.

My role involved the game design and development, and creating a strategy to place the game in digital channels for maximum audience reach.

The game was a massive viral hit! Over 20 million gameplays took place over the duration of the campaign.